Channel 4 poaches Paramount’s £300m-plus TV ad sales business from Sky

Business By Mark Sweney • September 15, 2026, 11:48 AM UTC
⏱ 1 min read 👁 2 views
Direct Source Verification: This story is aggregated from The Guardian (theguardian.com). Full reporting rights and copyright belong to the primary publisher.
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Channel 4 poaches Paramount’s £300m-plus TV ad sales business from Sky
Exclusive: Move is a big boost for Channel 4, days after it announced it is to cut 340 jobsBusiness live – latest updatesChannel 4 has poached the Channel 5 owner Paramount’s £300m-plus TV advertising sales business from Sky, in a huge boost days after the broadcaster announced i...

Exclusive: Move is a big boost for Channel 4, days after it announced it is to cut 340 jobs

Channel 4 has poached the Channel 5 owner Paramount’s £300m-plus TV advertising sales business from Sky, in a huge boost days after the broadcaster announced it is to cut 340 jobs.

The win is a big win for Channel 4, which relies on advertising for about 90% of its £1bn in revenues.

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https://www.theguardian.com/media/2026/sep/15/channel-4-paramount-tv-ad-sales-sky
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