Garden hose prototype to billion-dollar brand: On signs Mbappé
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On, the Swiss footwear brand renowned for its cutting-edge running shoe technology, has successfully broadened its horizons into lifestyle sports and apparel, leading to its public listing. Recently, star footballer Kylian Mbappé joined forces with On, enabling him to influence p...
On, the Swiss footwear brand renowned for its cutting-edge running shoe technology, has successfully broadened its horizons into lifestyle sports and apparel, leading to its public listing. Recently, star footballer Kylian Mbappé joined forces with On, enabling him to influence product creation and strategies for their upcoming football division, with new cleats set for launch in 2027.
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https://timesofindia.indiatimes.com/world/europe/in-2010-a-rubber-hose-persuaded-a-retired-athlete-to-found-a-footwear-firm-16-years-on-its-a-multi-billion-dollar-company-that-kylian-mbapp-signed-with/articleshow/134502675.cms
