Globo Studios invest in diversity and innovation - Valor International

Estúdios Globo reaches 30 years betting on “diversities.” At an event on Thursday (2), executives, writers and directors discussed the use of technology throughout the three-decade trajectory of Estúdios Globo, located in the western zone of Rio de Janeiro. Estúdios Globo and Valor Econômico are both controlled by Grupo Globo.

Amauri Soares, general director of Estúdios Globo, emphasizes that diversity today is seen in various ways in the broadcaster’s audiovisual production – Globo is the leading TV network in Brazil. He says that currently works of various narrative genres are in production at the location, such as telenovelas, series, musicals, comedy, films and variety programs. “We produce content for our platforms in all genres. We have expanded the diversity of narrative genres,” Mr. Soares says.

Diversity, he adds, also encompasses regional differences. Mr. Soares reveals that in 2026, 10 films will be produced in other states, outside Estúdios Globo, focusing on regional characteristics and using local labor, with writers and technical crew from the filming regions. “For us, it is very important to have different accents. We know that Brazilians love Brazilian stories and we are the home of Brazilian stories,” Mr. Soares says.

Estúdios Globo produces 2,000 hours and 2,000 episodes of content per year. Director Luiz Henrique Rios, who has been at Globo since 1990, directed hits such as “Quatro por Quatro” and will be leading “Três Graças,” the next 9 p.m. soap opera. Mr. Rios emphasizes that throughout Estúdios Globo’s trajectory, the creative area challenged technology and, at the same time, was challenged by it, both in pursuit of advances in audiovisual production: “Gradually we developed with technology a radical change, a quantum leap to what we do today,” he says. “Technology and language have been transforming,” he adds.

One example is in the film “Antártida,” still unreleased, which takes place at a research station on the continent. Due to the complexity of recording in an inhospitable environment, the story could only be filmed after the inauguration of the virtual studio, the most modern within Estúdios Globo.

The technology director of Estúdios Globo, Marcelo Bossoni, adds that the company has “almost an obsession” with innovation and with doing what has not yet been done on TV. He recalls that the first episode of the remake of storied soap opera “Pantanal" was entirely filmed in 8K, a technology previously thought of for cinema. The series “Reencarne,” starring Taís Araújo and scheduled to premiere on October 23 on Globoplay, the conglomerate’s streaming service, also had its nine episodes filmed in 8K.

“We anticipate trends and discuss with the market to be ready to implement technologies as quickly as possible when they become popular,” Mr. Bossoni says.

For him, technology has the role of enabling fronts that would be impossible without it. Writer Rosane Svartman — creator of the series “Vermelho Sangue,” which premiered yesterday on Globoplay and used artificial intelligence to compose visual effects — highlights the importance of technology for creators: “Technology serves the story,” she said.

Estúdios Globo also inaugurated on Thursday (2) its Walk of Fame, immortalizing the names of great artists who have worked at the broadcaster. Among the honorees present were Tony Ramos, Betty Faria, Nathalia Timberg, Laura Cardoso, and Antonio Pitanga.

This article was translated from Valor Econômico using an artificial intelligence tool under the supervision of the Valor International editorial team to ensure accuracy, clarity, and adherence to our editorial standards. Read our Editorial Principles.