Heineken's 50,000 bottle-bricks in 1963 built a house in 1965, then hit a wall
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This story is aggregated from The Times of India (timesofindia.indiatimes.com). Full reporting rights and copyright belong to the primary publisher.
In 1963, Heineken produced 50,000 rectangular beer bottles designed to work as building bricks after use. The WOBO bottles were created to address bottle waste and a shortage of building materials, but production costs, design challenges and customer preference for traditional bo...
In 1963, Heineken produced 50,000 rectangular beer bottles designed to work as building bricks after use. The WOBO bottles were created to address bottle waste and a shortage of building materials, but production costs, design challenges and customer preference for traditional bottles stopped the idea from reaching the market.
Original Source
https://timesofindia.indiatimes.com/world/rest-of-world/in-1963-heineken-made-50000-world-bottles-designed-to-double-as-building-bricks-two-years-later-a-prototype-glass-house-was-built-but-technical-hurdles-stopped-the-concept-from-reaching-the-market/articleshow/134460785.cms
