ITZY, ‘THAT’S A NO NO’ soar in popularity! Combined views of short-form videos on official channels surpass 40 million - 스포츠경향
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The girl group ITZY is setting various social media channels ablaze with ‘THAT’S A NO NO‘.
In February, at the third ITZY world tour (Tunnel Vision) stop held at Jamsil Indoor Stadium in Songpa-gu, Seoul, they premiered the performance of ‘IT’z ME‘ track ’THAT‘S A NO NO’, drawing an enthusiastic response. The venue erupted with cheers, and the ITZY members, seemingly feeling the outpouring of support for ‘THAT’S A NO NO‘, presented various short-form content.
As of the morning of the 10th, the combined views of ‘THAT’S A NO NO‘ short-form videos uploaded to the official YouTube, Instagram, and TikTok channels of ITZY surpassed 40 million, underscoring the momentum. Videos that highlight the clean lines of the choreography by Ryujin, Chaeryeong, and Yeji spurred repeat viewing, and content where Chaeryeong teamed up with ZEROBASEONE member Zhang Hao and Lee Chaeyeon added further traction. In addition, artists at JYP Entertainment, including Tomoya of NEXZ and Momo and Jihyo of TWICE, joined the ’THAT‘S A NO NO’ challenge, drawing in worldwide fans even more.
Released in March 2020, about six years ago, the track is characterized by a powerfully addictive moombahton rhythm and has long enjoyed strong affection from MIDZY (fandom name: MIDZY). Recently, as it was spotlighted again with an all-time-great performance on the new ITZY world tour, it has been filling the playlists of global K-pop fans. It entered the Melon daily chart at No. 961 on the 2nd, then rose to No. 660 on the 3rd, No. 599 on the 4th, No. 479 on the 5th, No. 436 on the 6th, No. 407 on the 7th, and No. 307 on the 8th, tracing a steep upward curve over the course of a week.
Starting in April in Melbourne and continuing through July, ITZY will visit Sydney, Auckland, Tokyo, Hong Kong, Kaohsiung, Bangkok, Manila, and more for overseas shows as part of the new world tour. They plan to deliver full-scale concerts including the ‘THAT’S A NO NO‘ stage and further expand their influence as performance queens.
The youngest member, Yuna, will debut as a solo artist at 6 p.m. on March 23, carrying the momentum forward. Her first solo album ’Ice Cream‘ and its title track of the same name will be available on various music platforms at 6 p.m. on the 23rd.
