Most avocado-oil products are adulterated with other, cheaper oils, study finds - National Post

Processed foods made with avocado oil often come a premium price. Photo by Enrique Castro/AFP via Getty ImagesArticle contentAvocado oil has become a go-to for health-oriented snacks and condiments and consumers increasingly pay a premium for them. A new study is raising questions about the veracity of ingredient claims on chip bags, salad dressings and mayo bottles. Researchers at the University of California, Davis found that 89 per cent of processed foods supposedly “made with avocado oil” actually contain other oils — despite avocado being the only oil listed on the package.

The study published in Applied Food Research analyzed 54 avocado oil-labelled products purchased this year and last from online retailers and California stores. It found that 48 had been adulterated with cheaper oils.

Salad dressings were the worst offenders, with 100 per cent of the products tested containing oils other than avocado. Chips were next at 93 per cent, followed by mayonnaise at 71 per cent. For the sake of comparison, the researchers also tested olive oil-labelled products. They fared better, with all the dressing and mayo samples passing the purity tests and 90 per cent of the chips.

The researchers note that consumers typically pay more for avocado and olive oil products than for those made with vegetable oil.

Retail prices for chips made with avocado oil, for instance, were 223 per cent higher at the top end than for those containing vegetable oil. Olive oil products were comparable in price to their avocado counterparts, sometimes a bit less, though they were much more likely to live up to their labelling.

“(Consumers) deserve to get what they pay for, and food manufacturers deserve confidence that the ingredients they purchase from suppliers are authentic,” lead author Selina Wang, professor of cooperative extension in the UC Davis Department of Food Science and Technology, said in a statement.

North America is the leading region for avocado oil, accounting for 38 per cent market share, according to Persistence Market Research. The market is driven by a “strong health and wellness culture, high consumer awareness and widespread adoption across food processing and foodservice.”