New early October Prime Day deals just dropped — I hand-picked 51+ worth shopping (live updates)

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October Prime Day (a.k.a. Prime Big Deal Days) is less than a week away: The Prime member-exclusive sale runs from October 6 to 7, but you don’t need to wait until then to shop. Amazon is already dropping prices on products across categories, some of which are at their lowest price ever. We don’t know how long these early October Prime Day deals will last — popular products often sell out before the sale starts, so if something catches your eye, add it to your cart soon.

I’ve covered October Prime Day for years, so I know how to find deals that are actually worth buying. To prepare for Amazon’s mega sale, I combed through countless discounts to find the very best ones: Each early October Prime Day deal I recommend below is highly rated, as well as at its lowest price in at least three months, with discounts up to 80 percent off. I’m updating this article live with editor-approved picks, so save the link and check back in often to see what’s new.

Best tech dealAmazon Fire TV Stick 4K Max$44.99$84.99AmazonLearn moreBest wellness dealColgate Optic White Pro Series High Impact White Toothpaste (3 Pack)$16.83$23.49AmazonLearn moreBest home dealiRobot Roomba 115X Combo Robot Vacuum & Mop$139.99$319.99AmazonLearn moreBest kitchen dealNinja NJ601AMZ Blender$69.99$109.99AmazonLearn moreBest giftable dealLego Botanicals Flower Arrangement$62.04$109.99AmazonLearn moreBest beauty dealByoma Moisturizing Gel-Cream$11.99$14.99AmazonLearn moreSee 3 MoreRelatedselectedselectedThe best non-Prime Day sales are already offering up to 75% off popular products Want more from NBC Selected? Sign up for our newsletter, The Selection, and shop smarter.

5,209 Amazon Reviews$139.99$319.99AmazonNow 56% off$319.99iRobotThis robot vacuum suctions up dirt and debris, and it has a built-in mop that scrubs floors to leave them shiny. It’s designed with sensors that map your home to detect and avoid obstacles, and it connects to the Roomba Home app so you can select cleaning modes, create cleaning schedules, adjust suction level and more.You can also set keep-out and no-mop zones where needed, like on area rugs. The appliance comes with a charging dock, reusable microfiber mopping pad and edge sweeping brush.

106,568 Amazon Reviews$34.99$45.99AmazonNow 24% offWhat to knowEditor's note: This product dropped to $34.99 for a few days in August, but because it's over 20% off, highly rated and a NBC Selected editor- and reader- favorite product, we still recommend the deal.

Out of all the teeth whitening strips I’ve tested, Crest’s are the most effective and easiest to apply, plus they’re comfortable and stay in place — they’re so thin that I can have full conversations while wearing them. Each strip is coated in hydrogen peroxide, a bleaching ingredient that removes stains and brightens your smile, according to the brand. You get enough strips for 22 45-minute treatments with this pack.

507 Amazon Reviews$62.04$109.99AmazonNow 44% off$62.04$72.99TargetNow 15% off$87.99$109.99LegoNow 20% offOnce built, this Lego flower arrangement can be a table centerpiece or shelf decor in your home. It comes with over 1,000 pieces to make a pot and 14 blooms, including camellias, peonies, hydradras and lilies, plus there’s a detailed instruction booklet that walks you through every step. The brand recommends this set for adults because it’s a complex build, but it’s a great challenge for younger Lego masters, too.

83,051 Amazon Reviews$44.99$84.99AmazonNow 47% off$44.99$84.99Best BuyNow 47% off$44.99$84.99Home DepotNow 47% offTurn any TV into a smart TV with Amazon’s Fire Stick, which you simply plug into an HDMI port to use. It lets you stream entertainment from your favorite platforms and play games without a console — plus, when you’re not using the TV, you can choose from over 2,000 pieces of art and photography to display. The Fire Stick comes with a remote that lets you control the TV via buttons or voice commands.

1,274 Amazon Reviews$16.83$23.49AmazonNow 28% offColgate’s toothpaste is made with 5 percent hydrogen peroxide, a bleaching ingredient that helps remove stains from teeth and make your smile less yellow. There’s also cavity-fighting fluoride in its formula. The minty whitening toothpaste is safe for daily use and doesn’t cause tooth sensitivity, according to the brand.

549 Amazon Reviews$35.99$79.99AmazonNow 55% off$35.99$79.99TargetNow 55% off$35.99$79.99Best BuyNow 55% offWith Blink’s doorbell, you can monitor visitors and deliveries at all times. It connects to the brand’s app, letting you livestream head-to-toe video (including in night vision) and audio, as well as speak to people. The doorbell runs on two AA batteries, comes with a mounting kit and you can install it wire-free. There’s also a Blink subscription available for an additional fee, which gives you access to features like in-app person detection and motion-activated notifications.

$69.99$109.99AmazonNow 36% offI bought this blender in 2021 and still swear by it today. Its sharp blades and powerful motor quickly break down frozen and room temperature ingredients, as well as crushes ice almost instantly. The blender comes with a dishwasher-safe 72-ounce pitcher that has a pour spout and handle, letting me make big batches of smoothies, soups, purees, dressings and batter to feed multiple people.

$57.00$75.00AmazonNow 24% off$57.00$75.00WayfairNow 24% off$67.50$75.00CasperNow 10% offThe Casper Sleep Original Pillow is a NBC Selected staff-favorite product, and many of us rest our heads on it every night. It’s stuffed with a down alternative material, has a breathable cotton cover and gets its medium-soft feel from a two-layer design: the inner layer is firmer to offer support, while outer layer is plush for extra comfort. The pillow is machine-washable and clump-resistant.

4,578 Amazon Reviews$79.99$99.99AmazonNow 20% offYou can use pods or grounds to make three types of coffee with this appliance: classic, rich and iced. It also lets you brew cups between 6 and 24 ounces, and it has a removable water reservoir for easy refills. To save space on your counter, the compact machine has a storage drawer inside so you can put away the brew basket or permanent filter when they’re not in use.

35 Amazon Reviews$149.00$199.99AmazonNow 25% off$149.00$199.99SephoraNow 25% off$149.99$199.99UltaNow 25% offThe internet-famous Shark DePuffi is currently on sale for the first time ever, so don’t wait to get your hands on it. The skin care device has six customizable temperatures that go from cold to hot, and it’s made with a gua sha-inspired edge — as you massage it along your face and neck to encourage lymphatic flow, it depuffs, sculpts and temporarily relieves muscle tension, according to the brand. You get a travel case and a charger with your purchase.

58,849 Amazon Reviews$22.49$29.49AmazonNow 24% offContigo’s 20-ounce vacuum-seal insulated, stainless steel travel mug keeps beverages hot for up to 13 hours and cold for up to 28 hours, according to the brand. It’s built with a locking, leak- and spill-resistant lid, which you can open and close with one hand for on-the-go convenience. There’s also an inner hook on the lid that holds tea bags, preventing the string from getting damp or lost in the liquid. The mug fits in most cup holders and is dishwasher-safe.

5,783 Amazon Reviews$11.99$14.99AmazonNow 20% off$11.99$13.99TargetNow 14% off$11.99$15.99UltaNow 25% offI prefer using a gel-cream moisturizer like this one in the morning because it’s lightweight and absorbs into my skin quickly, letting me layer sunscreen and makeup on top almost immediately. Byoma’s fragrance- and oil-free cream is formulated with hydrating ingredients like ceramides and niacinamide, as well as soothing green tea to reduce redness. It also earned the National Eczema Association’s Seal of Acceptance.

$79.99$129.99AmazonNow 38% off$129.99StaplesThis tablet lets you read, scroll, watch shows and movies, listen to music, play games and connect with loved ones online. You can download hundreds of apps from Amazon’s app store, as well as use Alexa voice commands to launch apps, make searches, set timers and more. The tablet has a 8-inch HD display with a rear-facing camera, and you get up to 13 hours of battery life on a single charge, according to the brand.

$69.99$99.99AmazonNow 30% off$99.99$109.99TargetNow 9% off$99.99WalmartOrganize your home, dorm, garage or shed with these clear plastic storage bins, each of which comes with a lid that has locking latches for an extra secure seal. The bins come in a pack of six, have a roomy 54-quart capacity and have pull handles, making them convenient to pick up, pull out and move around.

$64.96$109.99AmazonNow 41% offPhilips Sonicare’s 5950 Electric Toothbrush has all the features dentists told us to look for while shopping: a pressure sensor, a timer, a brush head replacement reminder and adjustable brushing settings. Its battery lasts for about 21 days before you need to recharge it, and it comes with a travel case and charging stand.

$12.98$24.99AmazonNow 48% off$12.99$24.99Best BuyNow 48% off$12.99$24.99Home DepotNow 48% offOnce you connect devices like lamps, fans and small kitchen appliances to the Amazon Smart Plug, you can control them through an app or via voice commands. The app also lets you set timers, schedules and routines — for example, I connect my Christmas lights to this smart plug and create a schedule for them so they turn on at 10 a.m. and turn off at 10 p.m. The plug is compact to keep your second outlet free.

405 Amazon Reviews$23.99$46.99AmazonNow 49% off$39.99Home Depot$39.99TargetSummer may be over, but there’s always a chance for warm fall days, so you might want to have your barbecue on standby for a few more weeks. Be prepared to grill with this three-piece tool set. It comes with tongs, a spatula and a basting brush, all of which are dishwasher-safe, have soft silicone handles and come with hanging loops for easy storage.

2,033 Amazon Reviews$72.00$108.00AmazonNow 33% off$100.00Macy's$98.00RevolvePrepare for the cozy season ahead by adding Ugg’s faux fur blanket to your couch or bed. It’s double-sided, so it feels soft against your skin no matter how you use it, and it’s roomy enough for two people to share. While Ugg recommends dry cleaning the blanket, you can also machine wash it on cold, according to the brand.

Here are the best early October Prime Day sales to know about. Keep in mind, not every item from a brand is discounted as described below.

selectedselectedOctober Prime Day vacuum deals are already here: Dyson, Shark, Bissell and more are up to 55% offWhy are these early October Prime Day deals worth it? October Amazon Prime Day historically offers Prime members some of the lowest prices of the year on products across categories. These limited-time early deals give you the opportunity to shop when inventory is the highest, before the sale officially begins on October 6.

All of my recommendations above are based on NBC Selected’s previous coverage and reporting. I also included products the NBC Selected staff tested. I evaluated the quality of these deals by running them through price trackers like CamelCamelCamel, and I only included those that:

The best deals on October Prime Day usually center around Amazon-owned technology like Echo, Fire, Blink and Ring devices, small home and kitchen appliances, beauty products, household basics and groceries. Additionally, because this sale is in the fall, it unofficially kicks off the holiday shopping season, so brands discount popular gifts like gift cards and toys, as well as Advent calendars and themed decor. You’ll also be able to shop Amazon’s Lightning Deals during the event: They’re lucrative flash sales that give shoppers a short window to purchase limited quantities of specific products.

Products across all categories are generally cheaper on October Prime Day, with many brands discounting products by over 20 percent. Prices on tech, household essentials and groceries, small home and kitchen appliances, beauty products, giftable items and holiday decor tend to drop the most overall.

October Prime Day 2026 is from October 6 to 7. It starts at 12 a.m. PT on October 6 — that’s 3 a.m. ET, 2 a.m. CT and 1 a.m. MT. It ends at 11:59 p.m. PT on October 7 — that’s October 8 at 2:59 a.m. ET, 1:59 a.m. CT and 12:59 a.m. MT.

Yes, October Prime Day is actually worth it, so long as you shop strategically. The sale offers some of the lowest prices of the year on products across categories, giving you a chance to start shopping for holiday gifts, upgrade outdated or broken items and restock your favorite basics, like skin care, cleaning supplies and groceries. But ultimately, deals are only worth it if you actually need something, so plan your spending to prevent making impulse purchases.

I’m a reporter for NBC Selected who has covered Amazon Prime Day and Prime Big Deal Days for over six years. I frequently write about the history of Amazon Prime Day, what’s included in a Prime membership, what to buy and skip during Amazon’s major sales and more. I also appear in related broadcast segments on NBC News NOW and TODAY. For this story, I previewed a list of early deals from Amazon and sorted through them to find worthwhile sales you should know about.

Catch up on NBC Selected’s in-depth coverage of tech and tools, wellness and more, and follow us on Facebook, Instagram, X and TikTok to stay up to date.

Zoe MalinZoe Malin is a reporter for NBC Selected who leads coverage for tentpole sale events including Amazon Prime Day, Black Friday and Cyber Monday.