Pickup Trucks Are A Tiny Europe Sector, But EVs And China Move In

Markets By Neil Winton, Senior Contributor • September 23, 2026, 2:26 PM UTC
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Pickup Trucks Are A Tiny Europe Sector, But EVs And China Move In
Pickup trucks in Europe are a niche product, and electric ones currently a micro-niche. Despite the small market, Isuzu’s nelectric pickup faces Chinese competition.

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