The best shampoos and treatments for thinning hair

NBC Selected independently determines what we cover and recommend. When you click on or buy through our links, we earn a commission. Learn more.

Minoxidil is the most proven treatment for thinning hair in both men and women, experts say. Elena Noviello / Getty ImagesNothing causes dread like glancing at the drain to see how much hair you’ve lost while showering. Though it’s normal for hair thickness and quantity to change over time (a person might shed anywhere from 50 to 100 strands per day), sudden hair loss can signal an underlying medical condition. Regardless of the reason behind it, pattern hair loss is not pleasant for anyone and can cause significant psychological distress to those experiencing it.

Though experts say genetics plays a major role in pattern hair loss, some products can stimulate growth and prevent hair loss in the future. But before you buy some “magic” elixir in a moment of panic, it’s crucial to identify what's causing your hair loss in the first place.

We talked to dermatologists and trichologists about what causes thinning hair and hair loss, as well as the best ingredients to combat it. We also compiled expert-recommended hair thickening shampoos, treatments and more, plus highly rated products with dermatologist-approved hair thickening formulas.

Best overallNioxin Scalp + Hair Thickening System$undefined$57.00AmazonLearn moreEditor’s pickVegamour Gro Hair Serum$undefined$64.00SephoraLearn moreBest topical foamRogaine 5% Minoxidil Unscented Foam$undefined$49.97AmazonLearn moreBest hair growth systemBosleyMD Revive Volumizing System$44.99$50.00AmazonLearn moreRevitaLash Thickening Shampoo Scalp$undefined$38.00AmazonLearn moreBest thickening shampooDove Scalp and Hair Therapy Fullness Restore Scalp Serum$undefined$9.94AmazonLearn moreBest for scalp healthNutrafol Root Purifier Shampoo$undefined$44.00UltaLearn moreSee 4 MoreHow we picked the best thinning hair shampoos and treatmentsThe best treatment for thinning hair depends on the cause of that hair loss. “Topical serums and targeted shampoos may not be enough to thicken hair and curb hair loss completely,” says board-certified NYC cosmetic dermatologist Dr. Michele Green. “Often, patients will need a combination of topical products, oral medications (Minoxidil, Finasteride, Dutasteride or Spironolactone), and in-office treatments (PRP injections, HydraFacial Keravive) to treat their thinning hair effectively.” (More on these treatments below.)

selectedselectedThe best products to protect your hair at night, according to hairstylistsWant more from NBC Selected? Sign up for our newsletter, The Selection, and shop smarter.

Listed below are dermatologist- and trichologist-approved options to help promote hair growth and keep your strands healthy.

$57.00Amazon$57.00UltaWhat to knowProduct type: shampoo, conditioner, treatment | Key ingredients: peppermint oil, niacinamide, biotinWhat we likeStrengthens and regrows hairPrevents hair breakageControls oilinessSomething to noteStrong scentBest for light thinningNioxin’s System Kits rely on peppermint oil, niacinamide and biotin to thicken hair and is a favorite among Green’s patients. The kits, which include a therapeutic shampoo, conditioner and scalp treatment, are formulated based on your hair’s unique needs: the System 1 kits target light thinning in natural hair, color-treated hair and bleached hair. The System 2 kits target the same hair types, but for progressed thinning. Nioxin sells its shampoos, conditioners, leave-in products and other styling tools separately, too.

$38.00Amazon$38.00Dermstore$38.00BluemercuryWhat to knowProduct type: shampoo | Key ingredients: loquat leaf, biotin, willow bark, panthenolWhat we likeThickens and strengthens hairHydrates hairGently exfoliates scalpSomething to noteDoes not regrow hairThis shampoo, an NBC Selected Wellness Awards winner for fine hair, can boost hair volume, improve strength, exfoliate the scalp and hydrate hair, according to the brand. It’s also oil- and paraben-free, which means it’s safe to use on color-treated hair, according to Revitalash. To apply, the brand recommends gently massaging it into the scalp and letting it sit for up to two minutes before rinsing.

$49.97Amazon$59.99CVS PharmacyWhat to knowProduct type: foam | Key ingredients: minoxidilWhat we likeEasy to applyStops early stages of thinningNo scalp drynessSomething to noteTakes a while to see results“Rogaine is probably one of the few things that’s been actually FDA-approved and worked out to help grow hair,” says Green. The active ingredient in Rogaine products, including this foam, is minoxidil, which stimulates hair growth. Both the men and women’s foams contain 5% of minoxidil, but Rogaine recommends men apply a half capful twice a day directly to the scalp in the hair loss area. For women, the brand recommends applying half a capful just once a day. You can expect to see results in 120 days, but keep in mind that continued use is necessary to maintain results, according to the brand.

$44.99$50.00AmazonNow 10% offWhat to knowProduct type: shampoo, conditioner, treatment | Key ingredients: rosemary extractWhat we likeThree-step systemPrevents future thinningSomething to noteNot for color-treated hairExpensiveApply this three-step system, which includes a shampoo, conditioner and hair thickening treatment, daily to help reduce hair loss and thinning. It’s best for non-color-treated hair and has botanical ingredients like rosemary extract to stimulate hair growth, according to the brand. BosleyMD has many options for thinning hair treatments, so you should be able to find the right one for your unique situation.

$64.00Sephora$64.00VegamourWhat to knowProduct type: serum | Key ingredients: turmeric, caffeine, biotinWhat we likeDropper applicationNon-greasyStrengthens hairSomething to noteFor light thinningPairs with Vegamour gummiesNBC Selected editorial director Lauren Swanson, who describes herself as having a lot of fine hair, has been a big fan of Vegamour since her beauty editor days. “I have these thinner spots on my scalp from when I danced ballet and needed to wear tight buns for hours,” she says. “When I started to use the Vegamour serum many years ago and take the gummies, I noticed more hair density.” Dr. Hadley King, a board-certified dermatologist in New York City who specializes in medical and cosmetic dermatology, is also a fan of this serum because it has red clover, which may help to block DHT (or dihydrotestosterone, the hormone responsible for hair loss), and turmeric extract, which may help to inhibit DHT production. “It has a nice texture and doesn’t make your hair greasy,” says King.

Swanson used Vegamour Gro Serum twice daily for several months when she noticed thinning hair during the pandemic.Lauren SwansonBest for a healthy scalpDove Scalp and Hair Therapy Fullness Restore Scalp Serum$9.94Amazon$9.99Walmart$9.99TargetWhat to knowProduct type: serum | Key ingredients: niacinamide, vitamin E, zincWhat we likeStrengthens hairHydrates strandsLightweightSomething to noteDropper can be messyThis serum has niacinamide, vitamin E, zinc and peptides to help support a healthy scalp and soothe irritation and itchiness, says King. It not only makes your hair look thicker and fuller, but it also makes strands stronger, according to the brand. It’s also very light and water-like, so it won’t make your hair or scalp look or feel greasy after you apply it.

$47.99WalmartWhat to knowProduct type: serum | Key ingredients: minoxidilWhat we likeHelps hair regrowthImproves hair densityEasy to apply with dropperSomething to noteMay take a while to workSimilar to Rogaine’s foam product, this topical minoxidil solution is sold separately in men and women’s versions. The women’s product, however, is less concentrated and contains just 2% minoxidil. You can expect to see results after 120 days of daily use, according to the brand.

$22.00Sephora$22.00Ulta$22.00AmazonWhat to knowProduct type: serum | Key ingredients: niacinamide, ginseng root extractWhat we likeSmells greatNon-greasyStrengthens hairSomething to noteBest for fine hairThis Verb serum comes recommended by King, who likes that it has niacinamide, ginseng root extract, a bio-peptide, a density complex and a 20-week clinical study that showed visibly denser hair. The serum helps reduce shedding and makes hair visibly thicker, according to the brand. Plus, it has a lovely bergamot and sage scent.

$17.69$19.49AmazonNow 9% off$39.49TargetWhat to knowProduct type: shampoo | Key ingredients: tea tree oilWhat we likeSoothes scalp irritationSoftens hairSomething to noteUnscentedDoes not help hair growthWhile this Avalon Organics shampoo isn’t formulated to spur hair growth, it is a notable favorite among Green’s patients that have an irritated scalp. In our guide to the best shampoos for scalp acne, multiple experts recommend tea tree oil-based products to soothe irritation. Tea tree oil also has antibacterial properties.

$44.00Ulta$44.00Sephora$44.00NutrafolWhat to knowProduct type: shampoo | Key ingredients: glycerin, hydrolyzed quinoa, prebioticsWhat we likeColor-safeGentle enough for daily useSulfate-freeSomething to noteContains fragranceNutrafol, a natural, drug-free shampoo line that makes oral supplements and various hair care products, comes recommended by both King and Green. While it’s best to consult your doctor before taking any supplement, you could start by trying the Root Purifier Shampoo. When Swanson tried the shampoo, she says it hydrated her scalp without being overly greasy or weighing her hair down. The sulfate-free shampoo is formulated with gentle cleansers like cocamidopropyl betaine that cleanse while optimizing your scalp’s pH levels for improved hair health, according to the brand.

$152.00Amazon$152.00Revitalash CosmeticsWhat to knowProduct type: foam | Key ingredients: lipids, peptides, biotin, panthenolWhat we likePump applicationLightweight formulaTarget specific sectionSomething to noteHigher price pointYou can apply this foam on dry or wet hair to prevent breakage and brittleness, and to help create volume, according to Revitalash. NBC Selected updates editor Mili Godio uses this foam on her fine hair to give it more volume and prevent it from falling flat. “I apply it on my hair wash days and it makes such a huge difference. I notice my hair looks so much thicker, especially when I let my hair air dry,” she says. Revitalash recommends parting your hair into sections and thoroughly massaging the product into your scalp and on roots.

$9.95WalmartWhat to knowProduct type: shampoo | Key ingredients: argan oil, betaineWhat we likeHelps retain moistureGentle formulaAdds volumeSomething to noteDoes not help hair growthMany of Green’s patients love this argan oil shampoo. Argan oil (also an ingredient in an NBC Selected-favorite clarifying shampoo) can help hydrate dry hair and retain moisture. It’s also formulated with the cleanser cocamidopropyl betaine, which is a gentler alternative to harsh detergents and sulfates, says King.

selectedselectedDo you need to use a pregnancy-safe shampoo while expecting?How to treat thinning hairBefore treating thinning hair, it’s best to determine the root cause of that hair loss first. “There is no magic button,” says Green, but there are a few things that can help regrow hair, or at least protect the hair you still have.

Products like shampoos and serums can be used in conjunction with oral medication and various dermatology treatments, like platelet-rich plasma injections (PRP) or prescription-only laser caps. Most importantly, topical treatments need to remain on your head to work. If you’re washing it in and washing it out, as you would with shampoo, how much benefit you get “is arguable,” says Green. The most important ingredient of all is hard data. “There are many products out there that promise results that aren’t backed by hard science,” says King.

As for what else to avoid, look for shampoos free of harsh detergents, like Ammonium Lauryl Sulfate, Sodium Laureth Sulfate (SLES) and Sodium Lauryl Sulfate (SLS), according to Rose. Some alcohols may dehydrate the hair too: “The ones to avoid usually have ‘prop’ in their name, like isopropyl or propanol,” she says.

“The most common cause of hair loss is androgenetic alopecia, which is called male pattern or female pattern baldness,” says Green. With this form of hair loss, hair follicles shrink and eventually stop growing. In women, it presents as a gradually widening part. In men, pattern baldness usually brings a receding hairline or bald spot.

But there are other things that can cause hair loss too, like underlying medical issues or stress, says Green. She recommends paying attention to the nature of your hair loss: is it suddenly all over, or is it gradually thinning in the front? Take note of those symptoms and consult a doctor, who will likely request blood work to check if you’re anemic, vitamin D deficient or if you have a thyroid disorder or autoimmune disease, according to Green. A lot of Green’s patients are shocked to learn their hair loss is a symptom of something like lupus, or even a tumor in one bizarre case.

Or, a patient might have telogen effluvium, a form of hair loss caused by stress to the body or mind. A loss of a loved one or job, a high fever, pregnancy or having surgery could all cause sudden hair loss.

“Hairs are usually found at all different stages of the hair cycle,” says King. But during intense stress, the hair can become synchronized, leading many to fall out at the same time. “The good news is that this kind of hair loss is reversible,” says King. “It does grow back.” During the early stages of the pandemic, for example, many of Green’s patients’ hair loss worsened, not necessarily from infection, but the stress of isolation. (You can learn more on the causes behind hair loss at this fact sheet from the American Academy of Dermatology).

Genetics play a huge role in hair loss, but tackling the problem sooner rather than later can help: “You’ll want to stop it before it gets bad because once you lose your hair, and those hair follicles are dead, they’re not growing back,” says Green.

If you think hair thinning is becoming a problem for you, don't hesitate to consult a specialist. You should also be sure to advocate for yourself during your appointment. “One of the most frustrating things is how many women get dismissed,” says Green. Don’t be afraid to speak up — a good doctor will make time to chat and assess your unique situation.

Losing your hair can be traumatic, so it’s unsurprising that a wealth of hair growth oils have arrived on the scene. While minoxidil remains the most proven topical option for hair growth, there have been some noteworthy studies on the efficacy of various oils, like rosemary, pumpkin seed, castor oil or ginseng root (even two smaller tests conducted on mice have linked lavender oil and peppermint oil to hair growth), according to King. One 2015 study compared minoxidil and rosemary for hair growth, and both test groups saw significant increases in hair growth after six months.

While the studies indicate potential scientific advancements in the future, the data just isn’t there yet: “The bottom line is we need bigger, better studies in order to evaluate whether or not these ingredients help with hair growth,” says King.

Here at NBC Select, we recommend contacting a board-certified dermatologist or your general practitioner for more information about prescriptions and oral supplements.

If OTC options are not producing satisfactory results, ask your doctor about prescription options like spironolactone, finasteride and oral minoxidil, according to both King and Green.

selectedselectedCo-washes cleanse and condition hair in a single step — these are the ones our editors and hair experts loveMeet the expertsAt NBC Selected, we work with experts who have specialized knowledge and authority based on relevant training and/or experience. We also take steps to ensure that all expert advice and recommendations are made independently and with no undisclosed financial conflicts of interest.

Mili Godio is an updates editor at NBC Selected who focuses on skin care, hair care and wellness. Christina Colizza is a former editor at NBC Selected and has been a product reviewer since 2018.

Catch up on NBC Selected’s in-depth coverage of tech and tools, wellness and more, and follow us on Facebook, Instagram, Twitter and TikTok to stay up to date.

Christina ColizzaChristina Colizza is a former editor for NBC Select.

Mili GodioMili Godio is the updates editor for NBC Selected. Her expertise lies in wellness, skin care, hair care and pets.