The Curator: 10 viral K-beauty products that will transform your skin

The Curator independently decides what topics and products we feature. When you purchase an item through our links, we may earn a commission. Promotions and products are subject to availability and retailer terms.

Five years ago, I tried my first K-beauty product and I was instantly hooked.

What started as curiosity during the pandemic, turned into a full-on obsession. After years of struggling with dull skin, K-beauty completely changed the way I did my skin care.

K-beauty—aka Korean beauty—is a term for beauty products made in South Korea. It’s a philosophy that isn’t only about the products, but rather the skin care ritual. Think about the viral glass-skin, snail mucin, and collagen masks you’re seeing all over TikTok right now—these have been a part of Korean beauty routine for ages.

K-beauty involves multi-step routines that focus on hydration, brightening and strengthening the skin barrier to achieve a healthy, glass-like skin glow. The best part? It’s meant for every skin type.

OPI Nail Envy Nail Strengthener – $24.96

Maybelline New York Lash Sensational Mascara – $10.19

Batiste Dark Dry Shampoo Spray – $17.97