VROWN(Brown), first artist in the HOLO artist project - 스포츠경향

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Introducing a new genre, ‘Junk Pop’.

Solo artist VROWN(Brown) will release his first single, ‘Itsy Bitzy’(Itsy Bitzy), on the 15th, marking the start of full-scale activities.

On the 8th, VROWN posted the music video teaser for ‘Itsy Bitzy’ on his official YouTube and social media channels. The released clip, built on stylish visuals, revealed a distinctive identity unique to VROWN and etched his presence as a standout solo artist.

The first single ‘Itsy Bitzy’ signals the beginning of the musical world VROWN will present. By organically combining music, visuals, and character narrative to embody his independent identity, the highly polished teaser has been heightening anticipation among global music fans even before the official release.

Through ‘Itsy Bitzy’, VROWN offers listeners who prefer living motion over a smooth finished product and the sensation of collision over fixed formulas. Even within the chaos of a rich soundscape, his vocals keep their center and drive the narrative with clarity, delivering the essence of his voice. On the production side, it also maximizes auditory catharsis and promises a thrilling rush.

In particular, with ‘Itsy Bitzy’ VROWN opens the door to the original universe he will pioneer, ‘Zungk(Junk)’. Unlike the word that typically evokes discarded things, VROWN's Zungk focuses on the vitality that arises from collision and imbalance. He applies those elements to soul, hip-hop, electronic, and pop sounds, boldly deconstructing and reassembling them to assert his own musical paradigm, ‘Junk Pop(Zungk Pop)’.

VROWN is the first artist in the artist project presented by the ‘Creative House’ HOLO(Holo). Starting with VROWN, HOLO plans to unfold an original musical universe centered on artist IP.

Leading the project, HOLO is a Seoul-based creative house that plans and produces artist IP rooted in music and video, and expands it into diverse content. Going beyond the traditional management-centered structure, it presents works that design an artist's music, visuals, and narrative as a single universe.

Previously, through the ‘Night On Earth’ program carried out with the art space FUTURA SEOUL, HOLO was recognized for its creative capabilities by being nominated as a finalist in the Entertainment category at the annual ‘Creative Review Awards’, a prestigious design and content media awards event in the United Kingdom, alongside Coldplay and BTS RM.

Meanwhile, ‘Itsy Bitzy’, the first single from VROWN, the first artist in the HOLO artist project, will be released at noon on the 15th on various music platforms.