WAYF BOYS, now under the same roof as Kendrick Lamar and Billie Eilish··· join a major label - 스포츠경향

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The rookie idol group WAYF BOYS has kicked off its global push in earnest.

WAYF BOYS has been listed on the official website of the U.S. major label Interscope Records, accelerating its global push.

It was recently confirmed that an individual artist page for WAYF BOYS was created on Interscope’s official website. Having released the debut single ‘WAYF BOYS DO’ on the 7th, WAYF BOYS made its connection with the U.S. major music market visible from the very start of its activities.

Interscope’s official website currently operates individual artist pages for global artists such as Kendrick Lamar, Billie Eilish, Olivia Rodrigo, and Ken Carson, as well as BLACKPINK. WAYF BOYS has likewise joined Interscope’s global network alongside them, adding momentum to its worldwide trajectory.

The partnership draws extra attention because WAYF, which produced WAYF BOYS, is an independent label rather than a subsidiary or affiliate of a large Korean entertainment company. The contract between WAYF and Interscope is an independent partnership concluded directly between the two companies, not executed through equity ties with, or a sub-label structure under, any particular large domestic agency.

It is also distinctive that WAYF, a newly established independent label, built a separate partnership with a U.S. major label from the debut stage of its first artist.

Although detailed terms have not been disclosed, the opening of an official Interscope artist page in step with their formal debut is giving concrete shape to WAYF BOYS’s move toward the global market. While starting out based in Korea, this also aligns with the team’s orientation of targeting overseas markets from the early debut stage rather than limiting activities to the domestic scene.

Even before their official debut, WAYF BOYS drew attention on overseas social media with a cappella videos and the members’ natural content, and through the debut single ‘WAYF BOYS DO’ they fully showcased music grounded in hip-hop and R&B and the five members’ distinct characters. Since then, by releasing the music video and a performance film in succession, they have been building a unique team identity that spans not only music but also fashion, visuals, and performance.

Attention is also turning to WAYF BOYS’s next steps as they expand their points of contact with the global market from the moment of debut. Having joined Interscope’s global network, which features world-renowned artists, expectations are high for how WAYF BOYS, which started from an independent label, will carve out its position with an identity all its own.